Monday, July 8, 2013

Ben Rosario launches another new endeavor:

One of the original T-shirts available from
St. Louis native Ben Rosario is a restless soul. But a successful one: two-time Olympic Marathon Trials qualifier, former Read, Write and Run director of GO! St. Louis, co-founder of Big River Running, meet director of the Big River Festival of Miles, coach and marketing guru at McMillan Running.

It's been a little more than a year since he left St. Louis for Flagstaff, Ariz., and McMillan, but already he's opening a new online retail store. It debuts today. Unlike other sites for runners, this one,, caters to running fans.

"We have long been frustrated that fans of running have never been able to show their support in the same way that fans of all other sports can," Rosario said in his announcement. "Well, rather than sit around and complain, we are going to do something about it."

Matt Llano
Rosario and his wife, Jen, aren't trying to duplicate the success of Big River, which caters to runners and carries the best in shoes and technical wear. Instead, they're stocking an original line of cotton T-shirts, books and DVDs.

They also are forming a developmental team called Team RunFan. Ben has been coaching runners for years; this seems like the next step in that direction. His initial team members include Jordan Chipangama, who ran 2:13:08 at Grandma's; Matt Llano, who competed here in the USA Cross Country Championships and GO! St. Louis half-marathon; and Eric Fernandez, a native St. Louisan and All-American at the University of Arkansas.

Ben also is a believer in the power of social media and will be promoting the heck out of the team through Twitter and Facebook. The store's web site will be loaded with articles, contests, videos and pictures. He'll be hosting a weekly online radio show as well.

As with all his endeavors, we wish him well.

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