Tuesday, August 6, 2013

Business is booming at GO! St. Louis and RunFanShop

The wheels of commerce continue to turn at a brisk pace for a pair of our favorite running organizations. Close to home, less than  1,000 spots remain for the inaugural Great GO! St. Louis Halloween Half-Marathon, 7:30 a.m. October 13. The even also includes a 10K, 5K and mile fun run. Part of the half-marathon and 10K courses traverses the riverfront, a rarity for runs.

Registration for the half is $65 until August 31.

Say No To EPOSecond, former St. Louisan Ben Rosario is one month into his newest venture, RunFanShop. In his recent monthly newsletter, Ben reports that in less than a week, he blew past his sales forecasts for the first month. The shop has blazed a new path. Rather than hawk running shoes, technical clothing and gear available at a plethora of local stores, including his former venture, Big River Running, RunFanShop caters to running fans. Pictured here is one of its best sellers. Also going like hotcakes is Nick Symmonds 2012 training log. The site also features lots of books and videos.

Rosario and his wife, Jen, are most adept at social media. They have facebook, twitter, and YouTube sites and host a weekly online radio show. They don't need no stinkin' legacy media, but they have a fan in an old codger like me.

In each case, I'll lend my old school skills to help their causes. Not that they need it.

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